Knowing when and how you can use copyrighted materials can be complicated and unclear-- which is why it's so important to understand what your rights are and how you can use fair use to your best advantage. The Center for Social Media at American University's School of Communication has put together a clear and informative document explaining the principles of fair use as they apply to online videos. They also give examples of videos that make good use of fair use principles in incorporating copyrighted materials.
As a rule of thumb: when using copyrighted works, make sure that your use is transformative (you're using the copyrighted work to critique, comment, or otherwise make something new out of something old), proportional (you're not inserting an entire film in your video), and credited (make sure you give credit to the original source).
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