Our Memory Maker

So, a LivingSocial deal came up today featuring this site. If you take a look, the Memory Maker is basically a Mac laptop setup to use the iSight camera feature to take videos inside a privacy booth for special events. The cost is what really caught my eye --over $500 for 3 hours! A genius business --small investment with good profit. I'm wondering how long it will take saavy consumers to figure out that they can really do this on their own with their own laptop. Sure, if you want an edited DVD made, maybe it's worth having someone else do it for you...but I think several students could do this on the side for a cheaper price! All you need to buy is a 5' X 5' canopy for the privacy booth --and some better lights would be an improvement (from the look of the provided video samples).