If you've never checked out
Brand New, a blog produced by graphic design enterprise
UnderConsideration, you're missing some excellent analysis on the great lengths companies and organization go to in designing, maintaining, or transforming their brand identities.
This recent post about the massive brand overhaul for South Australia evaluates what has become a multimedia behemoth and social media flashpoint. It seems that the backers of the project are almost fanatically enthusiastic about the promise of the new brand, while self-proclaimed pundits on social media--and respected blogs like Brand New--are posing withering critiques.
As we think about the ways even the University of Delaware has rapidly solidified its visual identity in recent years (consider the reimplementation of the seal, the codified and consistent use of Myriad Web Pro, the more regulated usage of specific types of blue, etc...), does it tell us something about how high consumer expectations are for a company's or organization's design savvy? Are they unrealistic? Are we just too darn critical?
I agree that some adjustments could be made to South Australia's brandmark and its
usage, but I don't think this is a dead-on-arrival brand
overhaul. What do you think?
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