Wednesday, October 20

Google Chrome Experiments: Arcade Fire's The Wilderness Downtown

There's been a lot of fanfare over the development of HTML5, which will make it easier to incorporate multimedia features that had previously been dependent on third party plug-ins (like Adobe Flash), among others. Google has been a big proponent of the development of HTML5 standards, and has encouraged experiments using its Google Chrome browser, which is HTML5 compliant.

One such experiment is The Wilderness Downtown. Google teamed up with indie rock band Arcade Fire and director Chris Milk to showcase an interactive music video that shows off some of what HTML5 can do. You simply type your childhood address into the site, and the browser opens up to images of your childhood neighborhood (through Google Map's API) all within the musical backdrop of "We Used to Wait." It's definitely a multimedia experience worth checking out.

To look at more Google Chrome experiments, check out http://www.chromeexperiments.com/.

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