Here's the hum of desperation: Transverse Printing of Posters

This morning, a student reported that his professor told him his poster should be printed transverse, which puzzled everyone at the desk. What is transverse printing? Should we go down to Transverse City to ask? Actually, transverse printing is mandated in the UD IT "HP DesignJet Z6100 Poster Printing Instructions for Windows" which states Note: if your project is a landscape design and the page height is less than 42", turn transverse printing on. (These instructions are intended for poster printing in Smith Hall.)

Transverse printing describes Student Multimedia Design Center staff's standard operating practice for any poster of landscape orientation that is 35.5 inches wide or shorter. When setting up the printer for the actual size, the image is rotated 90° for printing because the transverse orientation supports more efficient use of the 36 inch wide paper. Less wasted paper = less expensive poster printing.