Monday, October 10

"Free is a compelling price point."

The best things in life are free.

Right?

So you already shelled out $200 for the new iPhone 4S, at least $30 for data, and updated your calling and texting plan with your wireless carrier. So now what?

At a time when e-mail and many other forms of electronic communication are essentially free, wireless carriers are still charging as much as 20 cents to send a text message to a phone, and another 20 cents to receive it.

Paying so much to transmit a handful of words is starting to look as antiquated as buying stamps.

On Wednesday, as part of their new iOS5 update, Apple plans to introduce iMessage - a service what will allow iPhone, iPod Touch, and iPad owners send messages with text, photos and video to other iPhone/Pod/Pad owners over a Wi-Fi or cellular data connection. This service is similar to Blackberry's BBM that has created a loyal following among its users. The difference between text messages and iMessages isn't what you send, but how. For now, iMessage will only be available for i-devices updated with Apple's iOS5, which debuts Wednesday.

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