"Mobile Mobile" Christmas Jingles

So we've all seen the houses with festive lights that blink on and off to the tune of various holiday songs. But an interactive marketing agency, Lost Boys International, took the idea a step further.

Using mobile phones left over from a company overhaul, LBI created a hanging tree in which every phone has its own tone and (when no one interacts with the installation) it plays a carol.

"We took this as an opportunity to reinterpret the Christmas tree and its role as the traditional focal point for a communal space. 'Mobile Mobile' is a six metre circumference interactive sculpture, and signature piece for the entrance of the Lost Boys London Brick Lane studio.

To cut a long story short, after a company-wide upgrade the agency had a lot of old mobiles gathering dust. We took these, built and hoisted a gigantic interactive chandelier/mobile that plays Christmas jingles in their reception area."

Check out the results!

Experience Mobile Mobile from James Théophane Jnr on Vimeo.